Reference from BASF

To present is to sell, inform and influence.
Not being able to present correctly means you are worse than others to sell, inform and influence. Something that is absolutely fatal in today’s competitive work force and media noise.
To let David give a thorough training in the art of presenting means it makes us better at selling, informing and influencing. You not only get better, you get much better. In addition, you will feel happier, more open and safer. The training could just as easily be called sales training, information training, or the art of how to influence others in the long run. The program makes a significant difference.
In our case it means that we ourselves are very strong in both internal and external competition, after that everyone in the company, from production to sales, has undergone two or three-days worth of training.
In our case it makes a difference between life and death
Kent-Åke Lundberg
VD BASF Polyurethanes Nordic AB
April 12th, 2011








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