Taggad|Entries Tagged 'Rhetoric’s in text and speech' ↓

Rhetorical figures – often stylish designs

A rhetorical figure is a linguistic element that creates a stylistic effect on speech. In many cases the aim is to create patterns. Because when it comes to the mind our brain has a certain fondness for patterns in particular.
The gate code 1379 may initially seem difficult, until you hit it once and realize that the numbers represent the outer edges of the numerical target. The brain then creates a pattern of the numbers, and suddenly the code feels easier to remember.
Likewise, you can use this in a speech.

The Golden Triangle – Ethos

Ethos, one of the pillars of rhetoric, is also one of the legs in the Golden Triangle. Ethos is all about the credibility and character of the speaker in a situation. Imagine a lecture on tactics in ice hockey. If you had to choose between listening to a hockey player from the Elite League or a dozen players from Division 5th; who would you choose and why?

All speakers must build credibility and interest to their speech, an ethos. How the ethos is built depends on the situation and the audience.

Epiphora – returning finish, excellent finish

The style figureepiphora, is about FINISHING several subsequent sentences with the same word order, and is thus the opposite of an anaphase. With the right choice of regular word order you will achieve a breakthrough in sharp rhetoric

Classic example:

-In 1931, ten years ago, Japan invaded Manchukuo – without warning. In 1938, Hitler occupied Austria – without warning. In 1939, Hitler invaded Poland – without warning. And now Japan has attacked Malaya, Thailand and the United States – without warning.\” Franklin D. Roosevelt

Everyday example:

- “Are your living costs to high? Move out to the countryside. Tired of traffic jams and congestion – choose the alternative and move out to the countryside. If you miss the tranquility and nature – you are welcome to move out to the countryside.\”

The epiphora becomes even more powerful if used in combination with a climax/boosting, where expressions gradually become stronger in order to end with the strongest expression.

Rhetorical question

Rhetorical questions are to ask a question where the answer is given or where you give it. This rhetorical figure can be used to better convince the receiver when it shapes the answer in their head as opposed to giving the receiver a direct claim or an appeal.

Example:

  • During salary dialogue: “- The best is to give me a salary that creates motivation to better perform for the company’s best?\”
  • (The vacuum cleaner salesman) – You are looking for the smoothest and quietest vacuum cleaner on the market, right?
    (The customer) – Yes, off course!
    (The vacuum cleaner salesman) – According to your requirements, I recommend when this type, the best in class…

It is also useful if you sense that not all listeners are following during an argument, but doesn’t dare to take the word and ask. Then use a rhetorical question on a relatively simple level, which then clarifies your message and through that captures unsure listeners.

The Golden Triangle – Pathos

Pathos, the second pillar of rhetoric, and also a leg of the Golden Triangle. Pathos is all about emotions, that the feelings are conveyed to the listeners.

While man is basically controlled by emotions, this is the most powerful of the pillars, if used properly. This is demonstrated most easily by those speeches when the commander calls on troops to fight and risk their lives for their freedom and love for the nation.
Here are some other examples of when emotions are successfully highlighted:

  • Enthusiasm – the coach who calls on players to work harder
  • Sympathy – charities seeking donations to Haiti
  • Fear – experts warn of the consequences of continued human inaction on climate change

For maximum effect, be quite clear with whom or what feelings you desire to mediate during your presentation and how you want to convey them. If you are not confident at this point, the audience will certainly not be, as well.

Everyone wants to get praise

My youngest son is starting school this fall, and the other day all the parents were invited to listen to both the principal and the teacher who introduced us to all the news and procedures to come.

Once seated, a teacher starts up, high spirited in her way with a very fast voice and a complete lack of breaks – in other words, she didn’t create the world’s best conditions for herself. What really made her fail was that she threw herself into logos, facts, figures and even more facts.

Fortunately, she left the word to the principal who calmly took the stage and began by highlighting the parent’s unwavering important role for our children, and for our interest to find ourselves there we gave ourselves a round of applause. The atmosphere was flying to the ceiling after that and the interest was high.

The big difference I noted in these two performances is the “respect section\”, which often comes directly in the beginning of a presentation, and is immensely important to how sympathetic the audience is to you as a presenter or speaker. But beware of faking the section of respect; praise without feeling and credibility will sink yourself lower than the floor.
Tips on good “respect sections\”

  • Praise the audience on their decision to want to learn more about what you are about to tell
  • Praise them for having taken the time to get to your presentation
  • Praise them for something they have done that you are genuinely happy over or interested in
  • Praise them for the organization they represent
  • Praise whatever you want, you can be as creative as you want as long as it comes from the heart

Thanks for the time you took to read this. You are now even wiser than you were before!

 

Inspiring speeches

Here’s an inspirational speech held by Zach Wahl of the United States, Iowa about families right to marry regardless of sexual orientation. If you want to analyze the speech more closely, watch his dramaturgy in voice reinforcement, pause, body language and content. Delicious! !